The Iconic Prancing Horse: The History of Ferrari's Logo

The prancing horse logo is one of the most recognized and iconic symbols in the world of automotive design. It has been associated with Ferrari since the early days of the company and is closely tied to the brand's history and heritage. The story of the prancing horse logo begins in 1923, when Ferrari was still working as a driver for the Alfa Romeo racing team. One day, he received a photo of the Italian World War I fighter pilot Francesco Baracca, who had painted a prancing horse on the side of his plane. Baracca's mother gave Ferrari permission to use the logo, and he added a yellow background to represent his home region of Modena. In 1947, Ferrari founded his own company and began producing his own vehicles. He adopted the prancing horse logo as the official emblem of the company, and it has remained virtually unchanged since then. Over the years, the prancing horse logo has become closely associated with the Ferrari brand and is featured on all of the company's vehi...